The world is ending and all you can do is swipe for your life

 
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 Tinder is asking the question drunk folks have been mulling over for generations. “If the world was going to end in a few hours, what would you do?”

Dance or drink, tell the truth or lie, save the dog or the girl. These are all decisions that you’ll have to make although if you choose the girl you’re a monster.

Of course your decisions are limited to one of two options each time to keep in theme with the app but the context of the story keeps it varied enough for it not to be a yes or no option each time you’re faced with a decision.

 

If you much like myself have been missing the telltale style “A$$h*le will remember this” games like I have and you happen to scouring the virtual dating world during lock-down well you’re in luck.

Tinder’s Swipe night is an interactive story that puts you at the helm, the app has you making the hard choices like setting a chill groove at a party or playing a prank on the party goers. But it’s not all comet viewing parties and young adult drama for long. I may or may not have made a series if decisions that lead to a dude meeting an untimely demise at the hands of a microwave. So it’s safe to assume that the writers are going to take full advantage of the app’s automatic 18+ demographic.

Much like any comet in almost any form of media, it’s not just idly passing by, it’s coming straight for us. Everyone starts panicking as they get phone alerts letting them know that the comet’s about to hit the fan, well, quite a few fans probably when you think about it. The video also has the alerts super imposed over the video for you to read which I thought was a nice touch for immersing the viewer. At the same time those it doesn’t make a great deal of sense when the video is shot as a point of view from the player, so unless google glass came back into fashion when I wasn’t looking, you might very well be playing as a cyborg.

In terms of production value, I’m surprised at how well put together the feature is. The acting is solid, the lighting and camera work are well done, there’s clear thought and skill put into how the individual scenes are edited together and the visual effects like the comet are pretty believable. All of this is wrapped together in a neat little 8-10 minute package making it easy and enjoyable to digest without taking up too much of your time.

This quality of the production shouldn’t be all that surprising when you find out that the rising directorial star Karena Evans, known for directing/creating stylish and polished content for and with the likes of Drake and Post Malone (examples below).

Dolby Atmos Music - Post Malone

Drake - I’m upset

Make your choice by using the iconic swiping left and right to influence the story

Make your choice by using the iconic swiping left and right to influence the story

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As for what all this means for the app’s functionality. Well to start, during the event tinder gets a visual overhaul akin to a dark mode’s appearance and on user’s profiles it displays what ending each player got which could be used as a great conversation starter or perhaps a way to appraise a person’s character through their choices.

Overall the feature is not only a fun and quirky way to bring new people to the platform and give existing users something new, it’s also an excellent expression of creativity and I for one hope that more social media outlets takes this as an example to look at their platform and really explore potential ways to expand creatively. Imagine being able to make similar products yourself on tik-tok for people to enjoy.

 Tinder’s Swipe night starts on September 12th 2020 with a new part coming out on Saturdays for the following two weeks. just click the little “SN” icon on the tinder home screen and take part in the Adventure.

For more information feel free to visit

https://swipenight.tinder.com/gb

 

- Nath (12/09/2020)